'Hindustan', covers news across the entire spectrum of international, national and local news relating to politics, business, entertainment, sports and other general interests. The first edition of 'Hindustan' was published on April 12, 1936 from Delhi and the reach of our newspaper now extends to 5 regions, namely, Uttar Pradesh, Uttarakhand, Bihar, Jharkhand and Delhi NCR. In the recently declared readership results (IRS Q2 2019), Hindustan has continued its lead and remains the second largest read newspaper in India.
As per the IRS report (Q2,2019)Hindustan has a readership base of over 5.29 crore readers. Hindustan now has a 45% share of readership in Uttar Pradesh, with a total readership of 2.81 crore in UP. Hindustan continues to maintain its dominant position in Bihar and Jharkhand with 68% and 49% share of total readers.
The gains across all markets clearly demonstrate the growing strength of Hindustan daily.
LiveHindustan.com is Hindustan's newspaper's Hindi News website, It delivers far more than what Language sites are typically credited for. Its comprehensiveness and exclusive online content by the online editorial team adds to the huge print repository of stories carried in the parent brand Hindustan, and is updated round the clock with the latest in breaking news action. The legacy values of the Hindi print flagship brand - Hindustan - can be seen upheld in the online avatar bringing to the table its credibility; authenticity and unbiased content, to provide its dedicated reader base a Best in Class Hindi News & Content site.
On the Content front, apart from News, LiveHindustan.com extends the Brand Promise of Empowerment - 'Tarraki ka naya nazaria' and has interactive elements to increase the interaction with the brand at more direct levels.
Comprehensive Multimedia Content across sections, ball by ball Cricket Coverage, minute by minute Business updates and analysis, and Special in-depth exclusive Features on content across sections, are some of the other features which distinguish this site from other run-of-the-mill Hindi News sites.
Launched in 2020, HT Media Labs is an innovation hub, supporting products built to democratise and personalise content discovery across differentiated genres.
Building cutting-edge digital products driven by deep tech and AI, it strives to fill contemporary need gaps in the B2B & B2C space.
It has rolled out products such as OTTplay, Slurrp, MintGenie and Upublish which cater to various needs of users, ranging from entertainment to personal finance.