'Hindustan', covers news across the entire spectrum of international, national and local news relating to politics, business, entertainment, sports and other general interests. The first edition of 'Hindustan' was published on April 12, 1936 from Delhi and the reach of our newspaper now extends to six regions, namely, Uttar Pradesh, Uttarakhand, Bihar, Jharkhand, Mohali and Delhi NCR. In the recently declared readership results (IRS Q4 2010), Hindustan has surged ahead to become the second largest read newspaper in India.
In the past nine months, Hindustan has added 58 lakh readers to its readership base. A bulk of this growth has come from Uttar Pradesh where Hindustan has added 41 lakh readers in this nine month period. Hindustan now has a 30% share of readership in Uttar Pradesh, with a total readership of 1.28 crore in UP. Hindustan continues to maintain its dominant position in Bihar and Jharkhand with 83% and 73% share of total readers.
The gains across all markets clearly demonstrate the growing strength of Hindustan daily. With many of the newer editions yet to reflect in IRS, the growth momentum is likely to be sustained.
Over the past three years, we have made significant investments in Uttar Pradesh and have opened five new printing locations in Agra, Meerut, Allahabad, Kanpur and Bareilly to add to our existing printing facilities at Varanasi (on a franchisee basis) and Lucknow.
Hindustan has made an entry into Uttarakhand with a printing location in Dehradun, in May 2008. This print location will cover key cities in Uttarakhand.
LiveHindustan.com is the recently launched Hindi News website, which promises far more than what Language sites are typically credited for. Its comprehensiveness and exclusive online content by the online editorial team adds to the huge print repository of stories carried in the parent brand Hindustan, and is updated round the clock with the latest in breaking news action. The legacy values of the Hindi print flagship brand - Hindustan - can be seen upheld in the online avatar bringing to the table its credibility; authenticity and unbiased content, to provide its dedicated reader base a Best in Class Hindi News & Content site.
On the Content front, apart from News, LiveHindustan.com extends the Brand Promise of Empowerment - 'Tayyari' and has interactive elements to increase the interaction with the brand at more direct levels.
Comprehensive Multimedia Content across sections, ball by ball Cricket Coverage, minute by minute Business updates and analysis, and Special in-depth exclusive Features on content across sections, are some of the other features which distinguish this site from other run-of-the-mill Hindi News sites.